The Elvstrøm Legacy
Paul Elvstrøm (1928-2016) is often regarded as the greatest Olympic sailor of all time. He made his competitive breakthrough by winning the Firefly class at the 1948 Olympics in London – a breakthrough which became the start of one of the greatest sporting feats in sailing history with four consecutive Olympic Gold medals.
Besides his Olympic success, Elvstrøm also won several world championships in different classes throughout his career. He was known for his exceptional sailing skills, strategic thinking, and ability to adapt to various conditions. Elvstrøm contributed significantly to the development of sailing techniques and equipment, and his innovative approaches and designs had a lasting impact on the sport.
His achievements and contributions to sailing earned him numerous awards and accolades throughout his career, including induction into the World Sailing Hall of Fame. He passed away on December 7, 2016, in Hellerup, Denmark, leaving a remarkable legacy in the world of sailing.
In 1954 Paul Elvstrøm started his own sail loft, Elvström Dinghy Sails with only one sewing machine in the basement of his childhood home in Northern Copenhagen.
Our signature, the red crown was designed by Paul Elvstrøm himself at this early stage and is still today our company logo and trademark and today the company employs more than 300 people with Headquarters in Aabenraa, Denmark and an international presence.
The eye to detail has been a fundamental part of Elvstrøm Sails for almost 70 years, and still is a key driver to us today within sail making and within our latest addition; Elvstrøm SailWear.
Introducing Elvstrøm SailWear
by Elvstrøm Sails
The Elvstrøm SailWear is an addition to the sail-making business, that is also about durable fabrics and well-thought shapes - some of the fundamental parameters with sails, and thus a natural extension of the portfolio. Just as with our sails, SailWear is all about textures, fibers, functionality, and shape.
Our crew collection comprises 19 meticulously crafted styles that embody the essence of crew gear we hold dear. The collection is for anyone who aspires to maritime living whether on the boat, in the marina, or in the city.
Each style in the collection is named after one of Elvstrøm's historic victories in a specific class, sailing venue, year, and city. These names serve as constant reminders of our remarkable history and extraordinary achievements and a true passion and spirit for sailing.
Our all-new collection is based on certified organic and recycled materials, which is essential to match the mindset of Elvstrøm Sails in general. It's made by sailors to sailors – and our collection lends its inspiration from our history to be the perfect match for your days at the marina, on the water or strolling the city.
Welcome onboard and join us in celebrating the spirit of sailing.
“If in the process of winning, you have lost the respect of your competitors, you have won nothing” - Paul Elvstrøm