The Elvstrøm SailWear journey

Hankø, Norway 2023

The journey began in 2023 with a spectacular photoshoot in Hankø, Norway. This wasn’t just a beautiful location – it was where our apparel was put to the test at the 40-year reunion Cup for Half Tonners. Onboard the iconic Half Tonner “King One” – famously sailed by Paul Elvstrøm in 1981 – we brought our vision of merging performance and style to life. This historic moment inspired our Tech-Shirt / Poole81, named after the championship in Poole, United Kingdom.

Hellerup, Denmark 2023

This photoshoot was taken at Hellerup Sailing Club, where Paul Elvstrøm began his sailing career. The models in the photos are individuals who either knew Paul Elvstrøm personally or have drawn great inspiration from his remarkable legacy.

Mallorca, Spain 2024

In Spring 2024, our focus shifts to Mallorca, the epicenter of yachting in Europe. Here, we embrace not just the sport but the unique lifestyle it embodies. The Elvstrøm SailWear collection is crafted to share the spirit of sailing.

Porquerolles, France 2024

Summer 2024 takes us to Porquerolles, France, where we outfit the team aboard the legendary 12 Metre Kookaburra III for the 12MR Worlds. Performance meets design in our Poole81 and Melbourne56 shirts, Rome60 fast-dry shorts, and the iconic Copenhagen69 cap. All paired seamlessly with a complete sail inventory from Elvstrøm Sails.

Hellerup Sailing Club, Denmark 2024

Autumn sees us return to Hellerup Sailing Club, where we launch six new styles inspired by the 70-year legacy of Elvstrøm Sails. Each design tells a story of innovation, tradition, and shares our heritage. With Elvstrøm SailWear, you don’t just wear the brand – you become part of a unique sailing community.

United by Sailing.